01
SIP.
Your usual coffee. An unusually good cup.
YOUR DAILY COFFEE. A LITTLE MORE FUN.
Your coffee
cup is now
a snack.
Meet CRÜM. The edible waffle coffee cup.
Made for sipping. Meant for munching.
☺ Same coffee. Whole new ending.
SIP IT.
BITE IT.
LOVE IT.
BITE IT.
LOVE IT.
THE CUP IS THE GOOD PART, TOO.
SIP. BITE. CRUNCH. SAME COFFEE. MORE FUN. SIP. BITE. CRUNCH. SAME COFFEE. MORE FUN. SIP. BITE. CRUNCH. SAME COFFEE. MORE FUN. SIP. BITE. CRUNCH. SAME COFFEE. MORE FUN.
MEET YOUR COFFEE’S NEW PLUS-ONE
A coffee cup.
With a plot twist.
We’re CRÜM, giving your coffee ritual a delicious new ending. An edible waffle cup that turns your daily sip into a snack.
Enjoy your coffee. Then enjoy the cup. Yep, the whole idea is that simple.
A NEW KIND OF COFFEE RITUAL
THREE VERY GOOD MOVES.02
BITE.
Coffee finished? This is where it gets good.
03
CRUNCH.
Make the last bite part of your coffee break.
THE BEST PART? YOU GET TO EAT IT.
Big cup
energy.
Little crumbs.
Golden waffle. Your favourite coffee. A satisfying crunch to finish.
It’s the familiar coffee moment you love, with something deliciously unexpected.
COFFEE. CRUNCH. GOOD COMPANY.
Coffee dates just got
a little more delicious.
The catch-ups. The study breaks. The quick coffee runs that turn into an hour.
CRÜM adds a little more fun to the everyday coffee moment.
GOOD
FRIENDS.
BETTER
BREAKS.
LET’S
BREW
SOMETHING.☺
BREW
SOMETHING.☺
HEY, CANADIAN CAFÉS.
Your coffee.
Our cup.
A good thing going.
We’re exploring café partnerships and pilot opportunities across Canada. If you’re an independent café with a taste for something different, we’d love to meet you.
Partner with CRÜMGOOD TO THE
LAST CRUMB.
A CONVERSATION STARTS HERE
Got good
taste?
Café owner, future partner, or just
cup-curious? We’d love to hear from you.
